Your data always Home tells a story Delivering customized solutions for your Quickbooks-centric
business by translating data into actionable insights that are
both engaging and informative.
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FreedUp DataOptics logo in blue featuring five ascending vertical bars and the text ‘FreedUp DataOptics’ with the tagline ‘Your data in focus.

Freedup dataOptics

Since 2005, Freedup dataOptics has focused on data storytelling and software integrations for the QuickBooks community. Our focus is threefold: developing actionable reports for business decision-making, building templates for clients needing to get data in and out of QuickBooks, and providing custom forms and screens for daily work. We work with the technologies that our clients are comfortable using. Freedup dataOptics has been a pioneer in extracting hard-to-reach data from QuickBooks, manipulating it, and making it easy for clients to use and refresh. This tradition continues as technology evolves. Freedup dataOptics supports both Desktop and Online versions of QuickBooks.

Fran Reed, owner of FreedUp DataOptics, smiling warmly with short light brown hair, wearing a colorful top and beaded necklace.

Fran Reed
Lead Developer

Fran Reed

Lead Developer

Fran Reed holds an MBA with a BS in Accounting and is a passionate problem solver. At every job she has held, Fran has developed innovations that make it easier to manage business workflows. In 2005, recognizing similar needs among small businesses, she started Freedup dataOptics. Over time, Fran’s dedication to data storytelling has grown. Her unique blend of accounting and tech skills allows her to continuously learn new methods, bridging the gap between numbers and decisions to deliver the best solutions for her clients. Fran lives in Washington with her husband, two dogs, and several chickens.